Launch Trust Audit
A full read of your public signal before you ship. We map what the public actually sees, says, and misreads — then hand you a scored risk register and a fix plan you can act on this week.
Who it's for
If your project is complex, public, and easy to misread, an audit pays for itself before launch day.
Crypto teams shipping
A token, fork, or protocol where the narrative will move faster than you can.
AI & open-source
Real capability buried under claims people can't verify or compare.
After a confusing event
An outage, exploit, or contentious decision left the public unsure what's true.
Research-heavy work
Findings that matter but don't survive the trip to a general audience.
What you get
Six artifacts, delivered as one report and walked through live. Yours to keep and reuse.
Public-signal map
Every surface the public reads you on — site, docs, socials, forums, code, search — and what each one is actually saying.
Scored risk register
Each confusion and trust risk, scored for likelihood and impact, with the surface it lives on and the evidence behind it.
Confusion map
Where the audience loses the plot, drawn.
Positioning notes
The true thing, said clearly, with claim/proof pairs.
Prioritized fix plan
What to change first, ranked by effort and payoff.
Launch-ready artifacts
One or two finished pieces — a diagram, an explainer, a one-pager — you can publish the day we hand it over.
A page from a risk register
Real structure, fake project. Every risk is scored, sourced, and tied to a surface.
How it runs
Four moves over two to three weeks. Low-lift for you — we do the reading.
Intake
You send links and context. 30-minute kickoff, then we go quiet and read.
Read & collect
Every public surface, captured and normalized. We cite as we go.
Map & score
Confusion mapped, risks scored, positioning drafted.
Readout
A live walk-through, the full report, and the fix plan. Questions answered on the call.
Pricing
One fixed scope, three depths. Price scales with the number of surfaces and how contentious the launch is.
One product, the core surfaces. A fast, honest read before a small launch.
The full audit for a real launch — all six deliverables, live readout.
Contentious or high-stakes. Multiple products, deeper history, more artifacts.
Questions
If yours isn't here, send it — vague is fine for a first email.
Do you need access to anything private?
No. The audit reads only what the public can see — that's the point. Private context helps us interpret, but isn't required.
Will you publish anything about us?
Never without consent. Case studies are sanitized — structure kept, identity removed — and only with your sign-off.
What if we just launched?
Still useful — a post-launch read tells you what's already being misread, and what to fix first. Many teams pair it with monitoring.
Can the audit roll into monitoring?
Yes. The audit is the baseline; Trust Monitoring keeps watching after launch. The audit fee credits toward the first month.